Our Story
Extraordinary fragrances should be discovered, not reserved for a select few. We created AILA to make exceptional perfumery easier to experience, offering carefully selected designer, niche, and independent fragrances from around the world that invite exploration.
Privacy Policy
This Privacy Policy explains how AILA collects, uses and protects your personal information when you visit our website, contact us or subscribe to updates. We are based in the United Kingdom and handle personal data in line with UK GDPR and the Data Protection Act 2018.
Information we collect. Details you provide directly, such as your name, email address and the content of your enquiries; and basic technical information collected automatically, such as your IP address, browser type and pages viewed.
How we use it. To respond to your enquiries, to operate and improve our website, and, where you have opted in, to send occasional updates. We process personal information only where we have a lawful basis to do so, including your consent, our legitimate interests in operating AILA, or where required by law.
Newsletter. If you subscribe to AILA updates, we use your email address to send occasional news, fragrance launches and event information. You can unsubscribe at any time using the link in our emails.
Cookies. Our site uses only essential cookies needed for it to function. Any non-essential or analytics cookies would be set only with your consent, and this policy will be updated before they are introduced.
Sharing. We do not sell your data. We share it only with trusted service providers who help us operate our website and communications, and where required by law.
Security. We take reasonable technical and organisational measures to protect the personal information we hold against unauthorised access, loss, misuse or disclosure.
Retention. We retain personal information only for as long as necessary to fulfil the purposes described in this policy, after which it is securely deleted or anonymised where appropriate.
Your rights. You have rights under UK data protection law, including the right to access, correct or delete your personal information, to object to certain processing, and to withdraw consent where applicable. To exercise these, email info@ailaperfumes.co.uk.
Complaints. If you have any concern about how we handle your information, please contact us first and we will do our best to resolve it. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
Contact & changes. For any privacy question, email info@ailaperfumes.co.uk. We may update this policy from time to time; the latest version will always appear here. Last updated: July 2026.